Fairway Noir Experiences
Curated golf experiences for Black women in business — and the companies smart enough to invest in them.
The business case
The golf course has always been where relationships are built, promotions are decided, and deals are closed. That's not mythology — it's documented. And for most of history, Black women haven't had a seat at that table.
Not because they didn't belong. Because nobody built the experience for them.
Fairway Noir changes that. We create the conditions for Black women to participate in golf as a professional tool — not as guests in someone else's space, but as the ones who set the terms.
When you sponsor a Fairway Noir experience, you're not donating to a cause. You're accessing a market, investing in your pipeline, and putting your brand in a room that your competitors haven't found yet.
Of Fortune 500 executives say golf has directly helped their careers — and that golf has the power to establish new professional relationships.
CBS News, 2023 / Forbes
Of Executive Women's Golf Association members say they can get to know a person better on the golf course than in any other professional setting.
Executive Women's Golf Association Survey
Of women in business say that being able to talk about golf at the office helped their careers — yet women remain significantly underrepresented on the course.
SHRM / Catalyst Research
Is spent annually by U.S. businesses on corporate golf events, underscoring the recognized value of the course as a professional environment.
National Golf Foundation
The research
"Women report golf as one of the primary informal networks they feel excluded from — which creates a measurable disadvantage for women in sales and leadership."
Business Horizons, 2020 · "Getting in the Game," Gray et al., Central Michigan University
The research is clear: golf is not just a sport — it's a professional access point. And for decades, Black women have been systematically excluded from it — by course culture, by the time demands the sport places on primary caregivers, and by an industry that designed its social rituals around a very specific demographic.
The market is changing. The players are changing. Fairway Noir is the infrastructure for that change. We make it possible for Black women to show up on the course as professionals — skilled, connected, and ready to play.
What we build
Every Fairway Noir experience is designed around one premise: Black women belong on the course, and on the course, deals get done. Each format is built to deliver real professional value — for participants and for sponsors.
Our flagship annual invitational tournament for Black women executives, founders, and rising leaders. A full 18-hole competitive round at a premier course, followed by a sponsored dinner and keynote. This is the event people ask to be invited to.
A half-day or full-day professional golf clinic designed specifically for corporate ERGs, women's leadership programs, and inclusion initiatives. Participants leave the course with skills — and each other's numbers.
A curated half-day experience pairing your company's Black Women's ERG with external Fairway Noir members for cross-company golf networking. The format Black women professionals actually asked for: skill-building, community, and access — all in one afternoon.
A three-day luxury golf retreat at a destination course — Pebble Beach, Kiawah Island, Pinehurst. Designed for senior leaders who want to strengthen relationships and sharpen their game in an environment built entirely around them. No pretense. Just access.
Why sponsor
This isn't charity. It's strategy.
01
Every Fairway Noir event concentrates Black women in business — directors, VPs, founders, and rising executives — in a single space. These are decision-makers. They remember who showed up for them.
02
We provide post-event demographic breakdowns, participant seniority data, and attendance metrics. Your DEI reporting gets real numbers, not a photo op. Every event is documented and attributable.
03
Golf is where promotions are quietly decided. When your company puts Black women on the course, you're giving them access to the same informal networks that have advanced everyone else. That's retention.
04
Golfers of color grew 43% since 2018. Women account for 60% of all new golfers. The demographic shift is here. The brands that invest now are the ones who will own the relationship with this audience.
05
Fairway Noir is not a generic diversity initiative. It has a distinct voice, a defined aesthetic, and a community that trusts it. Your brand benefits from genuine association — not checkbox optics.
06
The best Black women professionals are watching to see which companies actually invest in their access and advancement. Sponsoring Fairway Noir is a visible, concrete signal that yours is one of them.
Partnership levels
All packages are customizable. We work with your budget, your brand, and your goals. Pricing is indicative — every partnership starts with a conversation.
From $5,000
From $25,000
Most selected by Fortune 500 ERG and DEI teams
Custom
Voices from the course
"I've been in corporate America for 18 years. I've sat in thousands of conference rooms. I have never felt the kind of access and ease that I felt on that course with Fairway Noir. I closed two follow-up conversations within a week."
Director of Strategy
Fortune 100 Financial Services
"Our ERG has done a lot of events. Lunches, panels, mentorship programs. This was the first one where people were still texting each other three months later. The golf format does something that a conference room can't."
VP, Diversity & Inclusion
Global Technology Company
"I didn't know how to hold a club before The Executive Clinic. I went back to work and my managing director asked if I'd be on his team for the client tournament in June. That's not a coincidence."
Senior Associate
Top-5 Management Consulting Firm
"We sponsored The Crown Classic because we believe in it. What we didn't expect was the volume of inbound interest from Black women professionals who saw our logo on that event and reached out to our recruiting team."
Chief People Officer
Series C Technology Company
Ready to be in the room
Whether you're looking to sponsor a single event, build a recurring ERG program, or become a founding partner — we want to build something together. Reach out and let's start the conversation.
Or write us directly at partnerships@fairwaynoir.com